Knows almost every grain of Plutus’ gold, 
     Finds bottom in the uncomprehensive deeps, 
     Keeps place with thought, and almost like the gods 
     Does thoughts unveil in their dumb cradles.

     The increasing awareness of the action of media, quite in- 
dependently of their “content” or programming, was indicated 
in the annoyed and anonymous stanza:

     In modern thought, (if not in fact) 
     Nothing is that doesn’t act,
     So that is reckoned wisdom which
     Describes the scratch but not the itch.

The same kind of total, configurational awareness that reveals 
why the medium is socially the message has occurred in the